London Fashion Week: an outsider’s perspective.

September 25th, 2009

my one and only street-style snap. she’s worth it though, right?

Completely overwhelming. That’s how i’d describe my first fashion week. I walked in to 180 Strand feeling completely out of place, thinking “Should I be here?”. Probably not (please see this interesting article on Bitchbuzz), but I tried to embrace it as much as I could. I had just as much right to be there as any of you girls – and I hope I used the opportunity constructively. Whether fashion bloggers had a place at fashion week is irrelevant – I was there, and tried to make the best of it, even without the Internet. There was no way I could report back with the latest fashion week news, but luckily you had Melle Robot for that. So here I am, offering you an outsiders perspective on what’s like to be at your very first London Fashion Week – turn away now if you’re hoping for an insight on the latest catwalk trends (although please do come back for my late late Charles Anastase review).

1. Everyone is tall and beautiful and has better clothes than you. You can turn up in what you think is your most extravagant going-out attire, and you’ll still look under-dressed. Girls in leotards with big hair, men in dresses, the lot. The crazier you look, the more pictures you’ll be in.

2. People can be really rude, but at the same time, very lovely. As soon as exhibitors see the press lanyard around your neck, they’ll automatically smile and offer you their business card, but first they’ll ask ‘where you’re from’. As soon as they realise you’re from a virtually unknown blog, they’ll probably ask you to stop taking pictures (minus the lovely man from Bodyamr and several other friendly exceptions).

3. Everyone has an iphone/blackberry. No joke. Once again I felt completely out of place (you can play “Snake” on my Nokia). Whilst in the bar waiting for the Charles Anastase show, I couldn’t even count on two hands the amount of people that were, most likely, on twitter. And another thing, people in fashion really do the whole *mwah* kiss on both cheeks thing.

All joking and sarcasm aside, I had a great time, even if I wasn’t there to work as hard as most of the people that had the same press credentials. Cheesy as it sounds, I felt completely inspired. I picked up every business card available & gave out as many as I had, took note of every brand (and some of them are affordable!) that I was sure you were going to love, and for a fashion student (yes, I can say that now!), it was an extremely valuable experience – lets hope that next time i’m visiting the shows and reporting to you from the catwalks to prove I deserved that press lanyard.

Don’t worry, that’s not all i’m going to say about the whole event. What do you take me for? Check back soon for Charles Anastase, Orla Kiely and lots of brands I think you’ll fall in love with. Hope you liked the pictures xx

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Posted in: Clothing and Accessories | 43 comments

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