September 11th, 2012







Bye bye, Summer
Summer is drawing to an end, and I’ve been making the most of it by picnicking at every available opportunity! Of course, with summer drawing to an end, the pile of magazines at Wish house is dwindling too. With recipes on how to make ice-cream shaped cake pops, a playlist of upbeat tunes, photoshoots at the zoo and a guide to the ultimate afternoon teas in London, it’s a magazine full of sunshine. That doesn’t mean you can’t enjoy it on a colder day, too, mind you! I’ve seen pictures from girls all over the world enjoying their mag with a warm cuppa and a slice of cake – the ultimate comfort read on a blustery afternoon, if I do say so myself!

I enjoyed glancing at my copy once again on my (rather windy) Sunday afternoon picnic. I brought it along as an excuse to tell you a bit more about features that you might not have heard about yet. Everybody has seen the Early Granny poster that comes with Wish, designed by the talented Sarah Clark, but the sweet Slumber Party illustration on the other side by Madame Lolina deserves just as much love! I’m going to put mine up on the wall as soon as I find the perfect frame.
You can also star your favourite products in the magazine with a set of star stickers! There is something so childlike about it – I remember doing the same around Christmas time with the Argos catalogue – of course, this is much more sophisticated ; ) If you still haven’t got your mitts on a copy, do hurry! I’m waving goodbye to the last copies of my little paper baby, finished and sealed by my hands, with a sprinkling of glitter and love.
I enjoyed my picnic so much, that my Topshop skirt was popping open on the way home. Oops. Food>fashion. x








Hat - Monki | Shirt - ASOS | Skirt - Topshop | Shoes - French Sole
May 18th, 2012







Wish Magazine: The Launch
After a week of late nights preparing everything from tissue paper pom-poms to papier-mâché structures, it was the day of the magazine launch! We’d decided on a lazy Sunday afternoon theme, where guests could experience bits of the magazine in person, such as making their own bow in our knitting corner, getting their ideal fragrance profiled by experts from Penhaligon’s, or even getting their portrait drawn by our illustrators. But I think everybody’s favourite bit had to be the spread put on – there was cake galore, the most impressive being our three-tier summer sponge, covered in edible flowers created by Yummy in Your Tummy cakes. We weren’t quite sure how to cut it, but in no time it had been demolished, devoured by our guests, all dressed in their Sunday best.
Friends, bloggers, contributors, readers and more gathered on sofas with a teacup full of the pink-hued Wish cocktail, especially created for us by Hendrick’s gin, and leafed through the pages at their leisure. Lucy and I felt like we were at our own birthday party with all the congratulations we received. We couldn’t have had a better time, and I couldn’t have been happier with the response either, as I concurred with guests that most modern magazines have lost their charm, and that a magazine where you can fill in quizzes and place stickers on your favourite items was most definitely a welcome addition! I’m glad I managed to fill a room with people who love being as childish as me – and I’m sure that you all would have felt right at home, too.
The magazine will go on pre-sale on Monday 21st, right here on the blog, and will be available internationally. Unfortunately I haven’t yet received the finalised copies (then I’ll be able to breathe a huge sigh of relief!), but as soon as they are here, there will be photographs galore and a bit more about the who, what and why of Wish!
I wish you all could have come! x








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